About The Production Brief

The Production Brief publishes practical guides for anyone who organizes video production: agencies, production and post-production companies, CGI and animation studios, talent and casting agencies, brand content teams, and freelancers. We cover review and feedback, approvals and sign-off, delivery and file transfer, production management, and honest comparisons of the tools the industry uses.

The Production Brief is an initiative by Not Important Studio, a CGI studio for luxury and beauty brands. Where it is relevant, our articles refer to the studio's own work and experience, without naming its clients. We say so openly, because you should know who is writing.

How articles are made

Articles are researched and drafted with the help of AI, and every article is reviewed by Martin Sweers, Creative Director at Not Important Studio, before it is published. When we use facts from others, we list the source.

Kadrenta

Published by The Production Brief, an initiative by Not Important Studio. NIS also builds Kadrenta, a review and delivery platform that grew out of the problems we write about here. It comes up in articles where it fits, always as one option among others, and only with features that are live today.