# The Production Brief

> Clear, practical guides for production teams and studios on review, approvals, delivery and running a project. An initiative by Not Important Studio.

The Production Brief is published by Not Important Studio (https://notimportant.studio), a CGI studio for luxury and beauty brands. Every article is reviewed by Martin Sweers, Creative Director at Not Important Studio.

## Review & feedback

- [How to give video feedback an editor can act on](https://theproductionbrief.com/articles/video-feedback-editors-can-act-on/): Useful video feedback names the timecode, says what you see and what should change, fits the current stage, and arrives as one consolidated list per round.

## Approvals & sign-off

- [What counts as a revision round in video, and how many?](https://theproductionbrief.com/articles/what-counts-as-a-revision-round/): A revision round is one consolidated set of feedback on one version, from agreed reviewers, in a set window. Guides often cite two or three per deliverable.

## Delivery & file transfer

- [What belongs in a commercial's deliverables list?](https://theproductionbrief.com/articles/commercial-deliverables-list/): A commercial's deliverables list names every master, cutdown, format, caption file, audio mix and still, with specs, where each runs and who signs it off.

## Production management

- [When does a video studio outgrow spreadsheets?](https://theproductionbrief.com/articles/studio-outgrow-spreadsheets/): A studio outgrows its spreadsheet when the sheet stops being where the truth lives: versions, feedback and status drift elsewhere and someone has to reconcile them.

## Tools & comparisons

- [Frame.io alternatives for small studios: look beyond review](https://theproductionbrief.com/articles/frame-io-alternatives-small-studios/): Most Frame.io alternatives only replace review. For a small studio the bigger cost is the tools around it. Our pick, a cost example and honest options.